Hawa is a symbologist of social change and innovation. While most comfortable in liminal spaces, she considers Washington D.C. and Afghanistan two geographies of origin.
Her transdisciplinary practice has touched the worlds of fine art, fashion, tech, media, diplomacy and journalism. Across her career she has creative directed multi-national campaigns, gone into the field researching the effects of war on widows and children in Afghanistan, and studied youth culture across America.
Her field research, writing and creative work explore things like: the controlling mechanisms of power, digital intimacy, cultural folklore, aesthetic provocations of human behavior and benevolent technology.
Amin-Arsala holds a BA with Honors from UC Berkeley in Media Studies (2010) with a concentration on the intersections of violence, meaning making and mass consciousness.
In 2010, Hawa co-founded the new media platform and agency Browntourage, leading to a stint as Director of Creative Strategy and Cultural Intelligence at ViacomCBS.
Amin-Arsala was a 2021 SHIFT fellow at Somewhere Good—an emergent, 100% ad free social platform—studying the intersections of technology and social justice.
In 2022, she was a Field Stations fellow with the Wright-Ingraham Institute studying the effects of drought and climate change in ecologically critical regions of the American Southwest.
Hawa holds a certification in Transpersonal Hypnotherapy and Neuro-Linguistic Programming from the Institute for Transpersonal Studies with a focus on guiding individuals and companies through major thresholds.
With equity and anthropological study informing her work, Hawa aims to purify the future through collaboration, innovation, and heart.
